videos raise adoption rates

Animal rescue and Social Media


Social media is what moves public opinion and grabs attention these days. And it’s done a lot for Animal Rescue. Those of you who have been around for a while will remember the days of only getting dogs adopted by going to adoption events. WHAT?

Then we had Petfinder.com and everything started moving faster. Add Facebook and Instagram. Now many groups focus on social media and rarely do adoption events!  I personally think it’s less wear and tear on the volunteers, but I guess we need every possible advantage in marketing these pets.  Here’s a great article from BuzzFeed about how one shelter has set up a photography program to help adoptions.

And here’s a great story about a little boy who is making videos and getting dogs adopted using videos he makes himself and posts to http://www.YouTube.

Isn’t it great when technology really works?