Do you know any Pit Bulls? The shelters around the country are overflowing with them — and you could probably make a case for Pit Bulls being the most misunderstood and the most often euthanized of any shelter animal. For this reason alone, the breed captured my interest. Did you know Pit Bulls are BANNED in 14 states? If you own one, you may even have trouble getting homeowner’s insurance –and forget about finding a place that will rent to you. All because of a few ugly news stories about dog fighting and a certain pro football player.
So I’m launching my own personal campaign to give the breed a better ‘face.’ I’m not alone in this. Many Pit Bull (you can call them pibbles) owners have started working on the public to give these dogs a fair shake. Remember Cesar Milan’s ‘Daddy’? What a sweet loving (and yes, scary looking) pibble! He is gone now but there is a foundation set up to help abused animals in his name.
Basically, I would ask each of you to go to your facebook page and remove any images of mean or threatening pibbles. Just hide them! Starting today, let’s only show them with humor and grace. They are beautiful, loving dogs and if we can just show them that way, the tide of public opinion will start to turn. Every generation seems to have it’s breed prejudices. When I was a kid, everyone was afraid of Dobermans. Everyone, that is, except me –because I grew up listening to my father’s stories about Rex, the wonderful doberman that he grew up with.
So until we can get everyone in America to personally meet a Pit Bull and change their pre-conceived ideas about them, let’s take beautiful photographs that show how loving and smart they are! Deal?
I am copying this article from www.philanthropy.com because it’s just so important. Share this with all of your friends who are posting and sharing photos of half-dead animals with open wounds. Why should we reinforce the idea that shelter pets are damaged goods? Read this short article and see how focusing on the positive side of pet adoption really gave the Austin Humane Society a boost…
Shift Away From Negative Ads Increases Giving to Animal Shelter
May 26, 2011, 9:30 am
By Holly Hall
Whimsical ads are behind increased giving to the Austin Humane Society.
Many organizations worry about making a bold change to their advertising, notes M.P. Mueller, an advertising-agency owner in Austin, Tex., who writes for a New York Times blog. But doing so has increased donations and recruited scores of new volunteers for the Austin Humane Society, in Texas, she notes.
Aided by Ms. Mueller’s advertising agency, Door Number 3, also in Austin, the humane society dropped its grim spots about animal abuse and neglect starting early last year. Such heart-wrenching advertising works with animal lovers, but the results tend to be short-lived, the charity found.
Instead the charity has opted for a series of happier messages, like the ad shown here that focuses on the lifelong bonds and emotional connections between owners and their pets. “I’m not on Twitter,” the exuberant dog in the ad promises readers, “but I’ll still follow you.”
The campaign also added to the humane society’s Web site several humorous videos featuring talking animals, as well as “Trap Cat,” an online game that educates players about the charity’s efforts to spay and neuter feral cats.
Results have been impressive. By the end of last year, the Austin Humane Society reported a 13-percent rise in contributions, not including bequests and other planned gifts, and it has maintained the gains this year, says Amanda Ryan-Smith, director of development. The charity’s most recent year-end appeal based on the ad campaign’s approach generated $100,000, double the amount it raised in 2009.
Animal adoptions also increased last year and have continued to grow. From January through April of this year, for example, the humane society has placed 838 pets with new owners, up from 770 during the same months in 2010.
What’s more, the charity gained many more volunteers after it started the ad campaign: Last year volunteers logged 95,000 hours, up from just 40,000 hours in 2009, before the campaign started.