animal rescue calendars

Publishing a calendar as a fundraiser


teresa berg photography dachshund calendarWe do several dog calendars each year and they are lots of fun…. but not all calendars are good money makers.  Here are five tips to get you started off on the right foot (paw)….

1. Plan out all the finances in advance and only partner with a reputable rescue group.  Do NOT offer to pay all the expenses. A good rescue group should see the value and raise the money for printing costs. The more calendars you print, the cheaper they are per calendar, so set a realistic number and figure the costs up front.

2. Decide where the profits are coming from — will you sell ads in your calendar?  sell sponsorships? One page of ads could cover ALL the costs of printing and make calendar sales a lot more profitable. Some groups even sell the positions — so maybe you have a supporter that’s willing to spend $500 to get their dog in the calendar. What would a local merchant pay for an ad in your calendar?  Ask them!  Then ask them if they would sell the calendars in their shop.

3. Line up plenty of volunteers to help you on shooting day(s).  You can easily shoot the whole calendar in one day if you have helpers and a great location with lots of shooting options.  This year’s Dachshund calendar (for 2016) was shot on the campus of Southern Methodist University, which gave us lots of variety in one place.

4. Work ahead. Calendars only sell between September and January.  Anything you don’t sell before February 1st goes in the recycling bin so shoot now and plan to start selling them early in the fall!

5. Be sure and get a model release signed by every dog owner — you need permission to publish the images.  You can google and find a form that works for you.  Good luck!

Fundraising with Calendars: Vote for your favorite and help us raise money


The 2015 Tiny Dog Calendar voting contest began late last week. To give you a brief re-cap on how it works:  I put out a “model call” on facebook and via email. Friends tell friends and before you know it, I have TONS of people sending me snapshots of their dogs, hoping I will like what I see and offer them a free modeling session.  I choose the dogs that I think will send the right message (and look cute of course) and we photograph approximately 20 dogs over the course of a few weeks.  These dogs then compete for votes (votes are $1 each) and all the money from voting goes to the Legacy Humane Society — one of my favorite local animal charities.  The 13 dogs with the most votes get in the calendar. The TOP DOG also gets a $350 gift certificate to my studio. So competition is fierce!  We will be selling the calendars online starting in October — but if you’d like to see the contestants and place a vote or two, please visit the Teresa Berg Photography blog and click on 2015 Tiny Dog Calendar.

Tindy Dog Calendar

And don’t forget — calendars make great gifts!