Social media is what moves public opinion and grabs attention these days. And it’s done a lot for Animal Rescue. Those of you who have been around for a while will remember the days of only getting dogs adopted by going to adoption events. WHAT?
Then we had Petfinder.com and everything started moving faster. Add Facebook and Instagram. Now many groups focus on social media and rarely do adoption events! I personally think it’s less wear and tear on the volunteers, but I guess we need every possible advantage in marketing these pets. Here’s a great article from BuzzFeed about how one shelter has set up a photography program to help adoptions.
And here’s a great story about a little boy who is making videos and getting dogs adopted using videos he makes himself and posts to http://www.YouTube.
Isn’t it great when technology really works?
Most of you already know that pets need good photos all year long to help with adoptions. And the good clear colorful photos we get when the weather is nice are extra effective in grabbing attention. So use COLOR whenever you can!
Even a few random tulips in the background will make a big difference when a prospective adopter is scrolling through photo after photo online looking for the perfect pup. It’s also been shown that outdoor photos are more effective than indoor photos — so practice with your favorite lens (these were done with the 85 1.2L from Canon) to blur out undesirable elements in the background (use your widest aperture for this — like 2.0 or 2.8) which will make cars and street signs almost disappear…. and colorful blossoms turn painterly.
The hard part, is that at these wide open settings, it’s a little trickier to get the pet in sharp focus. I select the center focus point and place it on the dog’s eyes. You really need a helper for this so that you have someone holding the dog in place for you (these dogs were on leashes which we removed with Photoshop). Don’t give up! It’s worth the extra effort and the adoption applications will pour in when they see these sweet faces playing in the outdoors.
You don’t see as many photographers posting cat images. There’s a reason for that — cats are TRICKY to photograph. Especially in a shelter setting. They are by their very nature more elusive and wary of new sights and sounds, so getting them to sit for the camera is a challenge. But so worth it!
This list of tips may seem rather obvious, but let’s all start here:
- Bring a helper (unless you have four arms and enjoy trying to be everywhere at once). And it needs to be someone who understands cats.
- Use as much natural light as possible, but bring supplemental flash for those that just refuse to come out of their cages. We like to use a 36″ umbrella on a small light stand and get our flash OFF THE CAMERA. You need a little extra practice and some extra equipment to do it this way, but it will definitely give you a nice natural soft light. An umbrella spreads out the light and eliminates most of the harsh shadows.
- Give them something comfortable to lay on. Dogs will sit almost anywhere. Cats? not so much. We used a bean bag with fabric stretched over it (similar to what we use for newborn babies) and the cats loved it!
- Use a fast lens so you can shoot at a shallow depth of field to throw the background out of focus. The images here were shot at 1.8 or 2.0, because cages, litter boxes, signs and food bowls are DISTRACTING. Again – a little training is necessary – but it is time well spent.
- Practice being quiet and moving slowly. If you burst in to the cat room with the same sound effects and squeekers that you use for dogs, you will fail.
- Learn about cat body language. For example: the faster the tail whips back and forth, the more trouble you’re in. Or when the ears go back, you’re going to need to take a breath and restore the calm in the room. It’s not hard to read a cat — unless you’re a dog person. Petfinder has a good article here.
- Cats don’t enjoy performing, but they do like to play. Once they have determined you’re not a risk to them, they will get interested in toys. So practice with a feather on a string, a string of pearls, a lightweight ribbon, or some crinkly foil puff-ball-thingys.
I want the cat to be the focus of attention, so I try to use simple backgrounds (this was a $10 canvas drop cloth from the home improvement store after I washed it about 20 times) stretched on a pvc frame with a bean bag underneath. You can see similar set ups here but there are lots of other variations. Just a bean bag by itself would work, but you’d have lots of wrinkles to deal with. I don’t like wrinkles.
Here are some of the shots we had to do for the shy ones that didn’t want to come out of their cages. Notice how the blurry backgrounds sometimes hide a lot of the clutter you inevitably find in a crowded shelter. There were over 50 adult cats living here at Operation Kindness, which is this area’s largest no-kill shelter. It’s comforting to know they will be here until they are adopted and are not at risk of euthanasia. Thanks, Operation Kindness for letting us play with the kitties!
It starts because we love pets. Cell phone photos, social media, animal rescue work, dog parks — pretty soon your only friends are pet lovers and neighbors with pets. You buy a camera. People see your camera and think “hey, fancy camera! she really knows something about photography” –but do you really?
DSLRs are great tools, but they don’t do all the thinking for you. And they don’t have your vision. If only they could read our minds! For the last 8 years I’ve been teaching people how to use their cameras. Really use them. In manual, in different shooting modes, in studio settings, in animal shelters and outdoors. I don’t have a day job. I am a full time professional photographer with a real studio. And I’m a passionate animal advocate.
There are very few short cuts (if you’re still reading you’ve probably found that out) to learning it right. And to be honest, I’m a little tired of people calling themselves photographers when they really only know one or two tricks! Yes, we all have to start somewhere, but please be honest with yourself. If you love it enough to buy an expensive camera — don’t you want to do more than just get one good shot out of every 25? Maybe you’d like to do it full time some day?
Our workshops are designed to not only help you get lots of good photographs, but to have fun doing it. You spend a few days with people who love pets like you do and you have great fun learning hands-on with live models in the studio playing with light. If that sounds like something you would like to do, sign up for our next workshop!
2017 Studio Shooters Unleashed: July 14-16, in Dallas at Teresa Berg Photography. Tuition is $995 (lunch and snacks included). Special rates at the local Marriott (around $75 per night!) and no rental car needed. Once you get to the hotel we all carpool back and forth — it’s just a mile). Call us for more info: 972-250-2415 and visit our blog: www.unleashedworkshops.com
Ever get bored with your options? I am constantly looking for something interesting to do with adoptable dogs. And it’s great practice if you think you may someday want to photograph for clients. So today I was setting up a 5’X6′ printed canvas background from one of my favorite professional photo labs Simply Color Lab. If you haven’t discovered them, you can open up a free account and download their ordering software, by clicking the link.
We have an inexpensive backdrop stand which we spent about $90 for here . And a couple of clamps to hold the backdrop to the stand. It’s easy to transport if you’re working at a shelter. If you’re planning on using it all the time, invest in a better one — but for our occasional use, this one works fine.
As you can see by the set up shots, we used an area rug to cover the bottom edge of the backdrop. We often find good deals on rugs at Overstock.com, or even garage sales and thrift stores. The rugs are the heaviest and most inconvenient part of this set up to transport. If they’re big enough for the big dogs, they’re heavy! So I’d try and work with the smallest size that you can shoot on — maybe 4×6? This one is larger because we used to use it in our reception area here at the studio. Some photographers use a strip of baseboard or molding to make a nice edge where the backdrop meets the floor. We like to use area rugs because they keep the dogs from slipping around, and the photos look like you’re at home, not a photo studio. Beware of accidents, though — shelter dogs love to leave their scent (pee!) on our area rugs.
The background is narrow, but usually ample for one dog. Beware of the pattern though — if you’re using a leash to keep the dog in place (which we highly recommend) you will need to photoshop it out of the background and the pattern makes that a slower process. Like all of our adoption photos, we’re more interested in showing off the dog, not the props, so we kept the rest of the shot clean and simple. I’ve even seen a rug nailed up on the wall that makes a great backdrop, just avoid anything wrinkly. You can also use just the rug as your background by standing over your subject and shooting down at him. So stretch your wings and try something new!
Over the next few weeks (and months) we’ll be doing a series of casual (free!)videos designed to support you and your pet photography. If you would take the time to comment and tell us what your biggest pet portrait challenges are and where you need the most help, we’ll try to address them in upcoming videos. So fire away!
In the mean time, here is a pullback shot of our new natural light shooting area in the studio. We covered the 10×10 opening from the garage door with floor to ceiling glass and created a giant window. This one is facing west (not ideal ) but creates beautiful light until late afternoon when it’s too bright — even with diffusion. We will use this set up next week for animal adoption photos for a local rescue group.
To the left you see a simple stand up reflector made of two 4×8 sheets of insulation board. Silver on one side and lightweight and cheap…. from our local home improvement store. White foam core would also have worked, but we wanted the reflected light to be a little sharper and more “specular” for this black dog’s fur. With black dogs I always use a silver reflector. Our client also brought her cat. Here’s a close up:
Want to learn “hands on” with Teresa? We have three seats left in our spring DOG SHOTS workshop. It’s a one day basic class held at her studio and the nearby park. Perfect for new photographers or anyone with a DSLR who wants to make better portraits of their pets or adoptable animals. Tuition is $295, which includes lunch. Call the studio to sign up: 972-250-2415
Have you tried it? Periscope is a new social media platform (owned by Twitter) that allows you to watch a live, streaming video on your smart phone or tablet — and interact with the person broadcasting the video by typing questions that he or she can answer.
When I saw my first Periscope video I thought — what a great way to show people how we photograph adoptable dogs! So here’s fair warning: If you want to be part of our FIRST Periscope broadcast and watch me photographing rescue dogs in my studio, all you have to do is download the Periscope app and get familiar with it! It’s all F R E E. And with a little practice, you can ask me a question during the broadcast.
Everything you need to know is in this Wiki: http://www.wikihow.com/Use-Periscope
We’ll be broadcasting live on October 20th (start time to be announced, but it will be in the afternoon, Central Daylight Time) here at Teresa Berg Photography with some dogs, some treats, some crazy squeeky toys and, hopefully, YOU!
OOPS, I almost forgot — our ‘name’ on Periscope is TBERGPHOTO See you there soon!
I know a lot of shelters are short on space…. in fact, they often say they have “no room for photography.” We all know that sometimes getting your foot in the door is the biggest obstacle — so having a small portable studio that travels is something to think about. In the photo below, we took half a v-flat and simply clamped our background paper to it. The great thing about v-flats is that they stand up on their own. A v-flat is simply two very thick foam core poster boards hinged together with gaffer’s tape. You can google “gaffer’s tape” — it’s a photographer’s best friend — and pick it up at a photo supply store or order it online from Adorama or B and H Photo. You’ll find a million uses for it. Our v-flat is black on one side and white on the other, so we used white tape on the white side and black tape on the black side as our hinge. As you can see, the side that doesn’t hold the background paper becomes your white reflector. If you set this up next to a big window or patio door, you don’t need a light. We used a Westcott TD6 in a huge softbox, but you could use a smaller softbox or umbrella (much cheaper) to diffuse the light and take up less space. Each side measures 4’x4′ – so if you don’t have an SUV or a truck, this idea may not work for you as you won’t be able to get it into an average passenger car.
Once you’ve hinged your two pieces of foam core together (we sandwiched two 3/8″ pieces back to back because we couldn’t find 1/2″ think foam core) you’re ready to shoot. You can even shoot on the white or black WITHOUT attaching a roll of seamless background paper, but we wanted colorful shots that jumped off the screen, so we bought a few fun colors (53″ wide –from the same place you get your gaffer’s tape!). A few colorful bandanas or flowers and you’re all set. This setup really only needs about a five foot square area — but then you need a place for the photographer and the helper holding the dog’s leash, so a quiet 10’x 10′ corner would work nicely. We can even use a small chair (for little dogs to sit on) and not run off the background. Once they see how fast the dogs get adopted with nice photos online they will be falling all over themselves to give you the space that you need!