Chip and Adele take the internet by storm

One of the organizations I volunteer with is Operation Kindness the oldest and largest no-kill shelter here in north Texas. They ended up (on the same day) with one orphaned chihuahua puppy and one orphaned kitten about the same age.  So they paired them up to see if they could comfort each other and the rest was just magic.  Their videos have over 4 million views on Youtube and the have their own facebook page.  And I had a photo session with them, too!


My point is that this type of social media attention can really help bring in donations and positive attention for a foster care program at YOUR local shelter. Operation Kindness uses foster families to care for puppies and kittens that are too young to safely live at their facility.  In fact, we foster kittens for them here at the studio (more about that later).  Look for these stories in your own communities, photograph them, video them and share them with your local news agencies.  Chip and Adele have been on NBC, Good Morning America Online, Buzzfeed, ET Online, and this weekend, The Dallas Morning News.  Every one of these media outlets is looking for a positive feel-good story with good photographs. It’s easier than you think to get their attention.   So take it from Chip and Adele — a little good news is a wonderful thing.


  1. I would love to have a feature in the local newspaper about my volunteer photography that I do for shelters and for the prison that I travel to twice a month to photograph the inmates with the dogs that they are training. The newspaper never gets back to me, is there a way to get them to notice me?

    1. Judy,
      You can send them a press release (lots of templates online for press releases) with some really good images. Newspapers are so understaffed these days they will run most any story that is “pre-written” for them. In other words, give them the WHO, WHAT, WHEN, WHERE and WHY in a very succinct fashion, include a few images, and they’ll really take notice.
      And while you’re at it, send it to any of the local TV and radio stations, too. I’ve even done “press kits” which is nothing more than a printed story (or press release) with a few 8x10s and dropped it off at the newspaper office. It’s so easy to ignore emails…. but prints often get their attention.
      Once one media outlet takes notice, they all will want to run the story (most of the time almost word for word).
      Hope that helps!

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