Month: February 2014

One Picture Saves a Life


For those of you just learning about your cameras who can’t attend an in person workshop, I highly recommend the video tutorials at One Picture Saves a Life. Seth Casteel does a great job of showing the basics of photographing shelter pets with a minimal amount of equipment — and the videos are clear, concise, and FREE. Great job, Seth! Check them out and start saving lives at your local shelter….

Woooohoooo 50% off just for you…our subscribers


We’re running a 50% off sale JUST for those of you who read this blog… so if you’re interested in the DESIGN & PUBLISH YOUR PET CALENDAR or our 90 minute FOCUS ON RESCUE webinar recording buy them online before noon Central time tomorrow and pay half price.

Use coupon code: RESCUE

This special is not posted anywhere else…. just for you, and may never be repeated, so grab it quick!

Some love just for our blog readers

Some love just for our blog readers

What’s in the background? Take another look


Photographing shelter pets can be challenging, especially in the shelter environment where the noise level makes your subject extra nervous. But one of the other big challenges you may face is the background. As animal rescue volunteers, we love the little furry faces and learn to look beyond the messy cages and unattractive clutter. But we’re not photographing these dogs for ourselves, we’re in marketing! We have a “product” to sell to the public. Our goal is to showcase these animals and make them look BETTER than the pet store variety. So how do we do that?

Lighting, expression and background. Today we’ll talk about background — because in a way, it’s the easiest to change. When I set up a photo studio in a shelter setting I frequently use seamless background paper. It’s available in hundreds of colors, on 12 yard rolls, from big photo supply places like Adorama and B and H Photo or possibly your local camera store. If you’re only photographing one pet at a time, you probably would prefer to use the 53″ width which is also easier if you’re putting it in your car or storing it in a closet after you shoot. I prefer a neutral color (like a super white, or focus gray) because it works well with light or dark fur — but have fun and change it up a bit. At about $25 per roll it will last a long time and do a good job for you. You can extend the life of your paper even more if you don’t roll it out to cover the floor, or if you cover it with clear plexiglass from Home Depot. Just make sure if you don’t cover the floor that you at least have something clean and attractive for them to stand on, like these cool mats.

I realize that not every shelter has a budget for floor mats and background paper but trust me, it’s an investment that really pays off.  If you can’t afford faux flooring, at least invest in some paper.  Or if you are using the same corner over and over, paint the wall!

A background needs to be clean, wrinkle free and non-reflective. Set this up next to a big window or glass door (see the lighting diagram furnished in this blog) and grab one of the great reflectors we have written about and you have a very portable studio that will work in a variety of situations!

A window and a wall and you've got a studio!

A window and a wall and you’ve got a studio!

Design & Publish Your Pet Calendar


We’ve had a couple of posts about how calendars raise awareness (and money) for animal rescue groups and shelters — and every time we discuss it, I get lots of request for a HOW TO guide to publishing a calendar. It’s taken months to pull it all together, but we finally have a guide in pdf form. It’s 26 pages with large high res images and a resource list for all those little things you will need. It’s available for purchase online as an instant download: HERE for $40. It will save you hours and hours of hunting for someone to print or publish your calendar and will also guide you with pricing and marketing and sales tips.
publish your pet calendar

Photographing cats in a shelter


Pet photographer, Seth Casteel has some great tips in this video I found on YouTube.  I don’t normally encourage people to photograph cats in their cages, but sometimes you just have to.  See what you think!

We’ve got a couple of fun teaching projects in the works on this topic — but Seth does a great job in this video. Be familiar with your camera, get a helper and use Seth’s tips to increase your success rates!