Every group these days needs an online presence. If you are running a rescue group or even if you’re just an active volunteer with a group, sooner or later you will need to pay serious attention to the group “image.” I’m not just referring to pretty photos (although photography is very close to the top of the list). I’m talking about website, blogs, adoption listings, logos, signs, and finally your ambassadors.
I know — you’re saving dogs– not working on an English degree, but you must communicate clearly and effectively with the world around you if you want donations, helpers, and credibility. Rescue groups are constantly interacting with city government, animal rights organizations, and community business leaders in order to save dogs. If you’re asking for donations for an event, or money to buy dog food, you need to make a good impression.
So if you’re not comfortable speaking to strangers, making eye contact and writing an informative email message, find someone who is and designate them an ambassador for your group.
Your group’s website needs to be up-to-date and error free. Keep the photographs fresh and interesting. Update the calendar of events. Nothing spells neglect faster than a website where nothing has changed in two years…
And finally, make sure your message is a positive one. No matter how angry you are at the local shelter for doing something wrong, don’t make people feel bad just because they stopped by your website. Very few people want to support someone who is constantly ranting and complaining. They want to help the one with a better idea!