Does your rescue group have an image problem?

Every group these days needs an online presence. If you are running a rescue group or even if you’re just an active volunteer with a group, sooner or later you will need to pay serious attention to the group “image.”  I’m not just referring to pretty photos (although photography is very close to the top of the list). I’m talking about website, blogs, adoption listings, logos, signs, and finally your ambassadors.

I know — you’re saving dogs– not working on an English degree, but you must communicate clearly and effectively with the world around you if you want donations, helpers, and credibility. Rescue groups are constantly interacting with city government, animal rights organizations, and community business leaders in order to save dogs. If you’re asking for donations for an event, or money to buy dog food, you need to make a good impression.

Many people don't know how many shelters have a constant supply of puppies. Don't shop, adopt!

Many people don’t know how many shelters have a constant supply of puppies. Don’t shop, adopt!

So if you’re not comfortable speaking to strangers, making eye contact and writing an informative email message, find someone who is and designate them an ambassador for your group.

Your group’s website needs to be up-to-date and error free. Keep the photographs fresh and interesting. Update the calendar of events. Nothing spells neglect faster than a website where nothing has changed in two years…

And finally, make sure your message is a positive one. No matter how angry you are at the local shelter for doing something wrong,  don’t make people feel bad just because they stopped by your website.  Very few people want to support someone who is constantly ranting and complaining. They want to help the one with a better idea!

One comment

  1. Will there be another weekend workshop, possibly in Dallas? I wanted to attend the last one but couldn’t make it work into my schedule. Thank you, Vicky Hollowell Friends of Animals in Need, Inc./Lucky Dog Program (our organization takes shelter dogs, fully vets them and places them in prison for care and training by our inmate teams. We help with the training of inmates and dogs and when ready for parole we adopt them into their permanent homes. As I do the photos (prison is a terrible place as the lighting is yellow and the shadows harsh and taking equipment inside is a problem) for prints, petfinder and ads, I know the importance of a good photo and want to continue to work on improving my skills.

    Date: Sat, 2 Feb 2013 17:27:51 +0000 To: rlvshollowell@hotmail.com

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