Month: January 2013

Using photography to help raise awareness


We’ve all done it. We share a photo someone has sent us with the hopes that one of our friends will know someone, ANYONE, who can give that dog some help.  But when you post a photo online, please stop and think of the subtle messages that you create. Does that dog look adoptable? Friendly and healthy? Playful?  If not, I’m suggesting that you may be doing more harm than good.

Research shows that more money, more volunteerism and more adoptions occur when we use sharp, bright photographs of happy dogs –as opposed to the quick snapshots of sick dogs lying in the bottom of their crates, or worse yet –through a chain link fence.  Don’t reinforce the public’s perception of shelter pets as pathetic and unwanted. If you’re having trouble getting a good photo, use some of the tips shared on this blog and give them a much better chance. Show them as potential members of the family and very soon they will be!

20% of all shelter pets are purebred

20% of all shelter pets are purebred