This time of year many non-profits are evaluating what worked (and what didn’t) for fundraising as they plan the new year’s budgets and programs. I thought I’d share a few things that work for the rescues that I work with.
Every year I photograph 13 dogs for the Dallas Fort Worth Dachshund Rescue Foundation for their annual calendar “Picture A New Life.” These calendars are sold online and at their events and they are big glossy 12×18″ artsy wall calendars. The group chooses the dogs that will be photographed –all dachshunds that have been adopted through their program — and it’s a great way to show off the quality of the animals they save. 2013 is our 6th and we sell out every year! If you’d like to order one, all of the proceeds go to the doxies and they’re available here.
In addition to donating to their silent auction every year, I try to also donate to the Collin County Humane Society in some other way. This year, we are going to have a food drive at the studio. Everyone that brings a 10# bag of dog food gets a coupon for a free 8×10 print valued at $50. We’re hoping to fill up a truck!
I also personally publish a desktop calendar that I think is adorable. We call it The Tiny Dog Calendar — and it sits up on a desk or table in a plastic stand which is also the CD case that it arrives in. Easy to stuff in a Christmas stocking and easy to mail. Every year I choose some of my favorite shots and sell them in the studio and online. After printing costs, profits are donated to a local animal charity like Paws In the City and we also sell these at local dog-related events.