Month: February 2012

Dog Makeovers | Marketing Shelter Pets


Everywhere I turn I see wonderful examples of people helping pets get adopted. The latest GREAT IDEA was posted on the Bark magazine website. A story about a photographer working with an ad agency, an animal shelter and a dog grooming business to do makeovers and show off adoptable dogs.

This is a great way for an ad agency to get give back to their community AND in the same breath, put the animal shelter on the radar. Most people have no idea what great pets are available! Here’s the link to the story:  http://thebark.com/content/15-shelter-dogs-get-mad-ave-treatment

For those of you who are working with a rescue group or animal shelter — how about looking for a groomer and an advertising agency (or PR firm) to partner with?  You’ll need some before and after samples of your pet photos to show them, as well as the copy of Bark magazine featuring this article. You’ll be surprised how easy it is to get them interested!

We’ll talk more about marketing shelter pets in the upcoming webinar, March 13 at 6:30pm Central time.

marketing shelter pets

What camera should I buy? | animal adoption photography


I’ve been studying options for point & shoot cameras… and it’s surprising how good these cameras are getting.  A couple of very important tips if you’re planning on doing a lot of pet photography — (1) get a fast lens!  (2) get a camera with image stabilization technology and (3) get a camera where you can choose whether to use the built-in flash.  The cheaper p&s cameras all have flashes built in, but some of them fire whether you want them to or not.

I shop a lot online at Adorama, which is a big photographic supply company in New York and I have often purchased used equipment from them with excellent results. Today I was shopping and found THIS.  A used Canon G7.  A great camera with all of the above features and only $169!  It has a fast (2.8) lens, image stabilization and  with 10 megapixels you’ll get all the detail you need. It also has great low light capabilities (with ISO up to 1600!) so you won’t be dependent on flash and other supplemental light sources.   So if you’re camera shopping to improve your pet photography and you’re not ready for a DSLR, buy one like this and love the results.

We’ll talk more about camera features and equipment in the webinar. Our next class is Tuesday, March 13th at 6:30pm CENTRAL time. Sign up information is in pull down menu (above).  Join us!

dallas pet photographer

Pet portraits boost adoption rates | Point & Shoot Cameras


I know that a lot of you are not prepared to sink a lot of money in to photography equipment and only want to photograph your pets and adoptable pets for a local group. So I am constantly trying to offer helpful hints that are easy on the pocketbook. This also supports my long held belief that it is NOT the camera that makes a good shot –it’s the skill of the photographer.  If you want to see a photographer bristle,  just say something like “wow! that’s a great shot –you must have a really good camera!”  They will not be able to walk away from you fast enough.

I recently stumbled across a great article on point and shoot cameras on Photoshelter that I wanted to share with you. This article talks about which p&s cameras professional photographers use. Those of us who actually make a living with our cameras LOVE to be able to have simple, lightweight cameras to take on vacation or just to have with us wherever we go –so professionals buy these cameras, too.  And some of them have price tags that will surprise you. So if you’re in the market for a new p&s camera and you want to see what they can do in the hands of a professional — read the article and look at the sample photos they have posted.  Remember that a fast lens is very important, so when you’re comparing, look for that low f number.  In other words, a 2.0 lens is faster than a 6.3 lens.  The faster the lens, the less supplemental light you will need –and wouldn’t we all be thrilled if we didn’t have to mess with a flash??

Happy reading!  http://blog.photoshelter.com/2011/11/digital-point-and-shoot-cameras-used-by-pros/

Five Tips for Better Pet Photography | Teresa Berg


Dogster did this great interview a few months ago and I just wanted to share it with our blog readers. If you’re just looking for a place to start practicing with pet photography and don’t even know where to start — this article will really help.  I would suggest taking one tip at a time and practicing that technique before moving on to the next.

To read it on Dogster:  CLICK HERE  If you have trouble with this link (like some of our readers have)  you can review the list on this blog.

We cover a lot of this information (as it applies to animal rescue portraits) in our webinar, but it’s great to see it side-by-side with the sample shots.

Still room for a few more people in our webinar this coming Monday. Use the pull-down menu above to get more information. And we’ll soon be announcing the next webinar –where we will talk more about DSLRs and how to set up a photo studio on site at an animal shelter. We’ll go deeper in to different types of lighting and equipment, too.  So those of you who have already attended will get some help as you work your way in to the next level.  If you haven’t found us on facebook,  you can find us HERE

dog portraits teresa berg

Thanks for all you do — you really are making a difference!

Focus on the positive | shelter pet photography


I’m very happy to see that the upcoming Westminster Dog Show — easily the biggest and best dog show in the world — will no longer allow commercials showing shelter dogs looking half-dead and miserable behind bars.  This is real progress as we learn to market our adoptable dogs as potential members of the family!   Read the article here

We’ll talk more about how to market shelter pets for adoption during the upcoming webinar February 20th. Information about the class is available from the pull-down menu above. Join the revolution!

marketing shelter pets