If you saw us recently on CBS The Early Show, you know what we’re all about. Saving dogs and other shelter animals! We found that these animals just weren’t getting the best marketing –and you can’t fault the employees of the animal shelters. They are overworked and underpaid, and have little or no time to perfect their photography skills. But that’s what it takes. Good photography and good marketing to raise the public’s awareness for the quality and beauty of these animals.
Over and over, we see TV commercials depicting shelter animals as pathetic, injured, battered and miserable. No wonder the average family goes to a puppy mill or a pet store — they sell cute little fluffy babies. What we never see is the living conditions of the animals that are left behind to breed litter after litter with little or no affection or basic health care.
We photograph animals for their online adoption listings, for rescue blogs, and for facebook. We make sure each animal has a clear photograph showing them at their best. No “jail shots” through the cage door with glowing green eyes. And no “cowering in the corner” shots. We pay attention to lighting and their body language and try to represent them as the beautiful little spirits that they are. Sounds simple, doesn’t it? We find that just a decent photograph can increase adoption rates up to 100%.
So join us in a national effort to give shelter pets better marketing! Reach out to a rescue group or animal shelter in YOUR community and volunteer. If you don’t have the photography skills, take one of our webinars (see the sign up page on this blog)– or even a class at your local community college. You don’t have to be a professional and you don’t even have to own an expensive camera. You DO need a few basic lighting skills, patience, and a deep love for your subjects. You can do this!