Have you tried it? Periscope is a new social media platform (owned by Twitter) that allows you to watch a live, streaming video on your smart phone or tablet — and interact with the person broadcasting the video by typing questions that he or she can answer.
When I saw my first Periscope video I thought — what a great way to show people how we photograph adoptable dogs! So here’s fair warning: If you want to be part of our FIRST Periscope broadcast and watch me photographing rescue dogs in my studio, all you have to do is download the Periscope app and get familiar with it! It’s all F R E E. And with a little practice, you can ask me a question during the broadcast.
Everything you need to know is in this Wiki: http://www.wikihow.com/Use-Periscope
We’ll be broadcasting live on October 20th (start time to be announced, but it will be in the afternoon, Central Daylight Time) here at Teresa Berg Photography with some dogs, some treats, some crazy squeeky toys and, hopefully, YOU!
OOPS, I almost forgot — our ‘name’ on Periscope is TBERGPHOTO See you there soon!
Sunday, September 13th we’re planning our popular beginner workshop: DOG SHOTS at the Teresa Berg Photography studio in Dallas. If you’ve got a DSLR and you need some help with composition, lighting and managing those four-legged models, this is a great place to start. Many of our attendees are doing photography for shelters and rescue groups but not getting the results they want. Some are thinking of opening their own business some day and are just “testing the waters” and some are just pet lovers who are tired of struggling with their cameras. If any of these describes YOU, then join us in Dallas, September 13th. It’s very “hands on” –you will use YOUR equipment and work through beautiful shots with live models, step by step. And meet other people who love it as much as you do! The class is $295, and we only take 10 people, so when it’s full, it’s full. Call the studio to sign up: 972-250-2415. Credit cards or paypal cheerfully accepted.
It’s calendar time again — so if you have a little spare change and you’d like to buy a few votes, the Legacy Humane Society would be VERY grateful. They save 650 dogs and cats in my area each year on a very tight budget. And they do a great job. The calendar is colorful and fun this year — take a look! http://tinyurl.com/tinydog2016
I know a lot of shelters are short on space…. in fact, they often say they have “no room for photography.” We all know that sometimes getting your foot in the door is the biggest obstacle — so having a small portable studio that travels is something to think about. In the photo below, we took half a v-flat and simply clamped our background paper to it. The great thing about v-flats is that they stand up on their own. A v-flat is simply two very thick foam core poster boards hinged together with gaffer’s tape. You can google “gaffer’s tape” — it’s a photographer’s best friend — and pick it up at a photo supply store or order it online from Adorama or B and H Photo. You’ll find a million uses for it. Our v-flat is black on one side and white on the other, so we used white tape on the white side and black tape on the black side as our hinge. As you can see, the side that doesn’t hold the background paper becomes your white reflector. If you set this up next to a big window or patio door, you don’t need a light. We used a Westcott TD6 in a huge softbox, but you could use a smaller softbox or umbrella (much cheaper) to diffuse the light and take up less space. Each side measures 4’x4′ – so if you don’t have an SUV or a truck, this idea may not work for you as you won’t be able to get it into an average passenger car.
Once you’ve hinged your two pieces of foam core together (we sandwiched two 3/8″ pieces back to back because we couldn’t find 1/2″ think foam core) you’re ready to shoot. You can even shoot on the white or black WITHOUT attaching a roll of seamless background paper, but we wanted colorful shots that jumped off the screen, so we bought a few fun colors (53″ wide –from the same place you get your gaffer’s tape!). A few colorful bandanas or flowers and you’re all set. This setup really only needs about a five foot square area — but then you need a place for the photographer and the helper holding the dog’s leash, so a quiet 10’x 10′ corner would work nicely. We can even use a small chair (for little dogs to sit on) and not run off the background. Once they see how fast the dogs get adopted with nice photos online they will be falling all over themselves to give you the space that you need!
This graphic says it all — we’re raising money again for local animal charities and we need models!
We do several dog calendars each year and they are lots of fun…. but not all calendars are good money makers. Here are five tips to get you started off on the right foot (paw)….
1. Plan out all the finances in advance and only partner with a reputable rescue group. Do NOT offer to pay all the expenses. A good rescue group should see the value and raise the money for printing costs. The more calendars you print, the cheaper they are per calendar, so set a realistic number and figure the costs up front.
2. Decide where the profits are coming from — will you sell ads in your calendar? sell sponsorships? One page of ads could cover ALL the costs of printing and make calendar sales a lot more profitable. Some groups even sell the positions — so maybe you have a supporter that’s willing to spend $500 to get their dog in the calendar. What would a local merchant pay for an ad in your calendar? Ask them! Then ask them if they would sell the calendars in their shop.
3. Line up plenty of volunteers to help you on shooting day(s). You can easily shoot the whole calendar in one day if you have helpers and a great location with lots of shooting options. This year’s Dachshund calendar (for 2016) was shot on the campus of Southern Methodist University, which gave us lots of variety in one place.
4. Work ahead. Calendars only sell between September and January. Anything you don’t sell before February 1st goes in the recycling bin so shoot now and plan to start selling them early in the fall!
5. Be sure and get a model release signed by every dog owner — you need permission to publish the images. You can google and find a form that works for you. Good luck!
Dallas isn’t exactly known for it’s lush gardens — but we do have BLUEBONNETS. It’s our state flower and Texans are just crazy about them. We decided this year, since we were setting up for client sessions in the bluebonnets that we would invite a few of our rescue groups to bring their puppies to our location for some bright spring photos. They are popular on facebook (any photo that travels helps get dogs adopted!) and look great on websites. Try it in your area. Use a landmark, some local color or famous spot to show off adoptable dogs –and see what happens!
One of the organizations I volunteer with is Operation Kindness the oldest and largest no-kill shelter here in north Texas. They ended up (on the same day) with one orphaned chihuahua puppy and one orphaned kitten about the same age. So they paired them up to see if they could comfort each other and the rest was just magic. Their videos have over 4 million views on Youtube and the have their own facebook page. And I had a photo session with them, too!
My point is that this type of social media attention can really help bring in donations and positive attention for a foster care program at YOUR local shelter. Operation Kindness uses foster families to care for puppies and kittens that are too young to safely live at their facility. In fact, we foster kittens for them here at the studio (more about that later). Look for these stories in your own communities, photograph them, video them and share them with your local news agencies. Chip and Adele have been on NBC, Good Morning America Online, Buzzfeed, ET Online, and this weekend, The Dallas Morning News. Every one of these media outlets is looking for a positive feel-good story with good photographs. It’s easier than you think to get their attention. So take it from Chip and Adele — a little good news is a wonderful thing.